I was talking with one of my coaching clients recently and she was expressing her frustrations with securing Sponsors for the pageants she participated in previously. After doing some initial probing about her situation, I deduced that she was experiencing the anxiety that everyone experiences when locating and interacting with potential sponsors. I've listed a few tips to help you overcome that anxiety and get your Sponsors secured.
1. Change your mindset. Most contestants feel they are asking or "begging" for money when it comes to getting a Sponsor. You have to change the way you look at, see it from their point of view. A business wants to have some type of return on investment or see the value in participating in the program. If you approach it from that viewpoint, you will be able to sell them on the benefits of advertising in the program book or by donating a smaller sum to help defray your pageant costs.
2. Have a plan. Next, make a plan. Write down your financial goal of how much you'd like to raise in regards to Sponsorship and what you are willing to do personally to get it. Have a deadline in mind, this will keep your plan in action. Write up a list of professionals and businesses that you can approach, think of everyone who you or your family does business with. For example, who cuts your hair, who does your manicure, who took your last photo, where do you bank, what restaurants do you frequent? Once you get started you will have a lot of possibilities and potential businesses to call. Don't be afraid to ask for referrals either, your friends can be a great resource and you can reference their name when you call.
3. Pick up the phone. This is the hardest part for most contestants, but it doesn't have to be. Keep in mind when you are calling on a business (on the phone or in person) you are offering them an opportunity to gain exposure to a new audience. All you want to find out right now is whether they are interested in more information or not. Once they are, email them or call on them in person to discuss their potential Sponsorship.
By: Kerry Heaps
Are you struggling with Sponsors? We are hosting a virtual workshop to help contestants secure sponsors, walking them through finding sponsors, what to say and how to close them. To sign up for our Gaining Pageant Sponsors Virtual Workshop click here.