You got your platform, congrats! Now lets get some media exposure in your city okay?
First things first, you need to write a press release, sounds intimidating I know, but its actually very easy. There are a few steps you need to follow and you can follow the Press Release example below.
Press releases need to be straightforward, and follow any guidelines recommended by your target media outlet. Press releases should also include the following key components:
Contact Information. Once the press staff read your release, they may want to reach out to you for further information.
Include "For Immediate Release”. This indicates to the press that there is no holding period for publication.
Headline. A headline is the opportunity to grab the Journalist's attention. It should summarize what your news is about and encourage the reader keep reading.
Body. The body is where the news story is written. The first paragraph should summarize the entire story, clearly articulating who, what, when, where, why, and how the story happened (or will happen). Subsequent paragraphs describe those same elements in further detail.
Boilerplate. The boilerplate is a few sentences at the end of your press release that describes your organization, or in your case, your platform. This should be used consistently on press materials and written strategically, to properly reflect your organization.
###. This indicates the end of the press release so that the journalist or editor doesn’t miss any information. If your release is longer than one page, insert “--more--” at the bottom of each page preceding the last.
Here is a sample template you can use.
By Kerry Kathleen
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